You have questions, we have answers!
Starting out with digital marketing or swapping providers can be a daunting task. Just like popping a hood for the first time, it can be a little overwhelming trying to make sense of all the moving parts if you aren’t given a clear explanation of what’s going on. To help out, we’ve collected some of the most common questions that come in and provided straightforward answers that we hope will clarify the process and offer valuable insight into this important industry. In this way, you will have the information you deserve to properly understand what digital marketing is all about! It’s like having the answers to questions you didn’t even know you had!
Where is all of this money going?
All forms of effective marketing come with meaningful investment, and knowing where it is being distributed is an important step to understanding the way digital marketing operates.
Paid Search
The vast majority of the budget goes directly to the advertising platform: Google, Facebook, Bing, etc. We retain a very small amount to cover the planning, development, implementation, and ongoing management of these campaigns.
Organic Search
A giant portion of the actual work goes into ranking organically, including both on-site development (tags, linking, content, etc.) and off-site development (NAP consistency, link building, etc.)
Website
A huge amount of time is required to custom develop each site to ensure that when your customers visit – on mobile devices or desktop computers – that their experience is as refined and responsive as it should be.
What did I sign up for again?
It’s important to first understand which solutions you’re subscribed to and, more importantly, what those solutions are supposed to do:
Paid Search
What?
Paid Search
Why?
To generate leads today
Where?
Search engines and other high traffic websites
How?
Through text and graphic ads, triggered by intent based searches
Who?
You, before your competitors!
Organic Search
What?
Organic Search
Why?
To generate visibility tomorrow
Where?
Search engines
How?
Through on and off site development of your online presence
Who?
You, before your competitors!
Website
What?
Dealership Website
Why?
To provide a superior user experience and improve conversion
Where?
Your own domain
How?
With a powerful, flexible, intuitive website platform
Who?
You, before your competitors!
So, what now?
If you take one idea away from this blog, it should be that each solution has a specific purpose. Your investment, month to month, helps accomplish the specific solution you are subscribed to and reach a realistic goal that best reflects you and your company.
If your goals differ from the ‘Why?’ reasons listed above, let us know so that we can have a chat and get things straightened out and find a solution that fits your needs.
If you have any questions, please don’t hesitate to reach out to us at support@convertus.com. Our Client Care Team is standing by to answer any questions that you may have.